//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huarng, Kun-Huang"
~person:"Naderer, Gabriele"
~person:"Pich, Christopher"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Diskrete Daten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Qualitative Methode
15
Qualitative method
15
Market research
9
Marktforschung
9
Consumer behaviour
5
Fuzzy sets
5
Fuzzy-Set-Theorie
5
Konsumentenverhalten
5
Brand image
4
Markenimage
4
Brand management
3
Markenführung
3
Deutschland
2
Germany
2
Qualitative comparative analysis
2
brand image
2
qualitative projective techniques
2
Alliances
1
Beziehungsmarketing
1
Biotechnologie
1
Biotechnologie-Industrie
1
Biotechnology
1
Biotechnology industry
1
Brand
1
Business management
1
Consistency
1
Corporate reputation
1
CsQCA
1
Customer experience
1
Customer experience management
1
Customer journey
1
Dienstleistungsqualität
1
Einzelhandel
1
Firmenimage
1
FsQCA
1
Fuzzy set Qualitative Comparative Analysis (fsQCA)
1
Fuzzy set qualitative comparative analysis (fsQCA)
1
Fuzzy-set qualitative comparative analysis
1
Innovation
1
Innovation management
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
Book section
5
Language
All
English
10
German
5
Author
All
Huarng, Kun-Huang
Naderer, Gabriele
Pich, Christopher
Langley, Ann
12
Cassell, Catherine
10
Cunliffe, Ann L.
7
Greco, Salvatore
7
Smith, Anne D.
7
Słowiński, Roman
7
Buber, Renate
6
Greckhamer, Thomas
6
Hoeber, Larena
6
Levina, Natalia
6
Locke, Karen
6
Sinkovics, Rudolf R.
6
Aguinis, Herman
5
Bailyn, Lotte
5
Eisenhardt, Kathleen M.
5
Fernández, Walter
5
Holton, Judith A.
5
Johnson, Phil
5
Penz, Elfriede
5
Piekkari, Rebecca
5
Plakoyiannaki, Emmanuella
5
Symon, Gillian
5
Walsh, Isabelle
5
Aguilera, Ruth V.
4
Ahrens, Thomas
4
Bansal, Pratima
4
Cho, Yonjoo
4
Corley, Kevin
4
Corley, Kevin G.
4
Costa, Carlos A. Bana e
4
Friend, Scott B.
4
Gioia, Denny
4
Jarzabkowski, Paula
4
Kadziński, Miłosz
4
Lester, Jessica Nina
4
Longbottom, David
4
Malshe, Avinash
4
more ...
less ...
Published in...
All
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
Qualitative market research : an international journal
2
International journal of market research
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Analysis of global innovation index by structural qualitative association
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013449163
Saved in:
3
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
4
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
5
Qualitative comparative analysis, crisp and fuzzy sets in knowledge and innovation
Huarng, Kun-Huang
;
Roig-Tierno, Norat
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5181-5186
Persistent link: https://www.econbiz.de/10011589646
Saved in:
6
Qualitative analysis with structural associations
Huarng, Kun-Huang
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5187-5191
Persistent link: https://www.econbiz.de/10011589649
Saved in:
7
Qualitative comparative analysis : crisp and fuzzy sets in business and management
Roig-Tierno, Norat
;
Huarng, Kun-Huang
;
Ribeiro Soriano, …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1261-1264
Persistent link: https://www.econbiz.de/10011446616
Saved in:
8
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
9
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
10
Evaluating the performance of biotechnology companies by causal recipes
Huang, Chieh-Wei
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 851-856
Persistent link: https://www.econbiz.de/10010504963
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->