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~person:"Huber, Frank"
~person:"Ko, Eunju"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Subject
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Luxury goods
Markenimage
Marketing
Brand management
69
Markenführung
69
Consumer behaviour
37
Konsumentenverhalten
37
Markenpolitik
32
Deutschland
22
Germany
22
Markenartikel
22
Beziehungsmarketing
21
Brand
21
Brand image
21
Relationship marketing
19
Luxusgüter
18
Fashion
14
Mode
14
Werbewirkung
14
Advertising effects
13
Theorie
12
Theory
12
Erfolgsfaktor
10
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
Estimation
8
Schätzung
8
Social Web
8
Social web
8
Strategische Allianz
8
Success factor
8
Advertising
7
Brand extension
7
Customer satisfaction
7
Customer value
7
Kundenwert
7
Kundenzufriedenheit
7
Markentransfer
7
Werbung
7
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Online availability
All
Undetermined
24
Type of publication
All
Article
26
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Working Paper
1
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Language
All
English
26
German
16
Undetermined
2
Author
All
Huber, Frank
Ko, Eunju
Burmann, Christoph
70
Phau, Ian
36
Melewar, T. C.
30
Keller, Kevin Lane
29
Loureiro, Sandra Maria Correia
28
Esch, Franz-Rudolf
25
De Chernatony, Leslie
24
Baumgarth, Carsten
23
Bang, Nguyen
21
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Foroudi, Pantea
20
Sarkar, Abhigyan
20
Wiedmann, Klaus-Peter
20
Japutra, Arnold
19
Uggla, Henrik
19
Bruhn, Manfred
18
Christodoulides, George
18
Han, Heesup
18
Romaniuk, Jenni
18
Sattler, Henrik
18
Schade, Michael
18
Valette-Florence, Pierre
17
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Piehler, Rico
16
Septianto, Felix
16
Tomczak, Torsten
16
Meffert, Heribert
15
Sarkar, Juhi Gahlot
15
Shimul, Anwar Sadat
15
King, Ceridwyn
14
Kumar, Vikas
14
Merrilees, Bill
14
Park, C. Whan
14
Pitt, Leyland F.
14
Veloutsou, Cleopatra
14
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Institution
All
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
4
Reihe: Marketing : MAR
4
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
SpringerLink / Bücher
2
European management journal
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Reihe: Marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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Source
All
ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
4
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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