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~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Conjoint-Analyse"
~subject:"Market research"
~subject:"Marketing"
~type_genre:"Handbuch"
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B-to-B-Marketing
Brand management
Conjoint-Analyse
Market research
Marketing
Beziehungsmarketing
1
Cost management
1
Deutschland
1
Germany
1
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1
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1
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Kundenorientierung
1
Markenführung
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Marktforschung
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Organisationsstruktur
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Product management
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Quality management
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1
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Handbuch
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35
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35
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22
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Handbook
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Huber, Frank
Malhotra, Naresh K.
Pepels, Werner
22
Bruhn, Manfred
12
Esch, Franz-Rudolf
6
Zerres, Christopher
6
Albers, Sönke
4
Freyer, Walter
4
Günter, Bernd
4
Helm, Sabrina
4
Hermanns, Arnold
4
Hippner, Hajo
4
Zerres, Michael P.
4
Ammann, Paul
3
Baumgarth, Carsten
3
Herrmann, Andreas
3
Homburg, Christian
3
Wiedmann, Klaus-Peter
3
Wilde, Klaus D.
3
Ahlert, Dieter
2
Backhaus, Klaus
2
Baetzgen, Andreas
2
Bernecker, Michael
2
Betsch, Oskar
2
Buber, Renate
2
Busse von Colbe, Walther
2
Clement, Michel
2
Clements, Michael P.
2
Cravens, David W.
2
Dahl, Stephan
2
Dobscha, Susan
2
Dreyer, Axel
2
Dreyer, Marcus
2
Eagle, Lynne C.
2
Ehrlich, Evelyn
2
Fanelli, Duke
2
Geisbüsch, Hans-Georg
2
Großklaus, Rainer H. G.
2
Hanlon, Annmarie
2
Held, Dirk
2
Hendry, David F.
2
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
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ECONIS (ZBW)
3
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Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
2
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Vogel, …
-
2008
-
4., Aufl.
Persistent link: https://www.econbiz.de/10003777441
Saved in:
3
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
; …
-
2006
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003453227
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