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~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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B-to-B-Marketing
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75
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68
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65
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Huber, Frank
Malhotra, Naresh K.
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
86
Melewar, T. C.
74
Keller, Kevin Lane
57
Bauer, Hans H.
53
Homburg, Christian
52
Herrmann, Andreas
51
Kleinaltenkamp, Michael
51
Meffert, Heribert
50
Wiedmann, Klaus-Peter
50
Ahlert, Dieter
49
Bruhn, Manfred
47
Backhaus, Klaus
46
Balmer, John M. T.
46
De Chernatony, Leslie
41
Bang, Nguyen
40
Kumar, V.
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Sattler, Henrik
38
Pepels, Werner
37
Phau, Ian
37
Diamantopoulos, Adamantios
35
Decker, Reinhold
34
Foroudi, Pantea
34
Fournier, Susan
33
Romaniuk, Jenni
32
Uggla, Henrik
32
Wildner, Raimund
32
Hruschka, Harald
31
Pitt, Leyland F.
31
Woodside, Arch G.
31
Christodoulides, George
30
Gupta, Suraksha
30
MacInnis, Deborah J.
30
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29
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Gabler Edition Wissenschaft
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Conjoint measurement : methods and applications
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
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Fundamentals of marketing research ; Vol. 6
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2
Springer eBook Collection / Business and Economics
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
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1
Fundamentals of marketing research ; Vol. 4
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International journal of automotive technology and management : IJATM
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International marketing review
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of the Academy of Marketing Science
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing Intelligence & Planning
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ECONIS (ZBW)
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121
Special issue on the state of the art in
marketing
research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
122
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
123
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
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