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~person:"Huber, Frank"
~subject:"Beziehungsmarketing"
~subject:"Verhalten in Organisationen"
~type_genre:"Book section"
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Beziehungsmarketing
Verhalten in Organisationen
Consumer behaviour
6
Deutschland
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Germany
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Konsumentenverhalten
6
Automotive market
4
Kfz-Markt
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Theorie
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Theory
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Marktforschung
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Brand
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Bundling strategy
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Huber, Frank
Huse, Morten
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Weick, Karl E.
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Fournier, Susan
5
Luthans, Fred
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Mills, Albert J.
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Nelson, Debra L.
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Becker, Markus C.
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Cameron, Kim S.
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Chiaramonte, Peter
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Daus, Catherine S.
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Glynn, Mary Ann
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Greenberg, Jerald
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Martin, Albert
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Minichilli, Alessandro
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Stauss, Bernd
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Vogel, Bernd
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Bauer, Hans H.
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Birker, Benjamin
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Brodt, Susan E.
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Bruch, Heike
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Bruhn, Manfred
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Clegg, Stewart
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Dibble, Rebekah
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Frese, Michael
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Gabriel, Yiannis
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Hodgkinson, Gerard P.
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Hollebeek, Linda D.
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Johnson, Michael D.
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Lerpold, Lin
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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Preisfairness als Schlüssel zur Kundenzufriedenheit
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 235-257)
.
2001
Persistent link: https://www.econbiz.de/10001638501
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2
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
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3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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