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~person:"Huber, Frank"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~type:"article"
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Luxury goods
Markenimage
Marketing
Brand management
14
Markenführung
14
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5
Relationship marketing
5
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4
Brand image
4
Markenartikel
4
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3
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Airline
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Controlling
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Huber, Frank
Phau, Ian
30
Loureiro, Sandra Maria Correia
28
Melewar, T. C.
26
Keller, Kevin Lane
23
Ko, Eunju
22
Bang, Nguyen
21
Guzman, Francisco
21
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Sarkar, Abhigyan
19
Burmann, Christoph
17
Han, Heesup
17
Valette-Florence, Pierre
17
Ekinci, Yuksel
16
Foroudi, Pantea
16
Khan, Imran
16
Sattler, Henrik
16
Christodoulides, George
15
De Chernatony, Leslie
14
Esch, Franz-Rudolf
14
Kumar, Vikas
14
Merrilees, Bill
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
King, Ceridwyn
13
Park, Jungkun
13
Paul, Justin
13
Rahman, Zillur
13
Septianto, Felix
13
Sreejesh, S.
13
Wiedmann, Klaus-Peter
13
Grohmann, Bianca
12
Park, C. Whan
12
Pelsmacker, Patrick de
12
Pitt, Leyland F.
12
Dens, Nathalie
11
Fetscherin, Marc
11
Gupta, Suraksha
11
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Journal of business economics : JBE
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
4
Markenpersönlichkeit als Determinante von Markenloyalität
Bauer, Hans H.
;
Mäder, Ralf
;
Huber, Frank
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
8
,
pp. 687-709
Persistent link: https://www.econbiz.de/10001718096
Saved in:
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