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~person:"Hubert, Marco"
~subject:"Brand"
~subject:"Decision theory"
~subject:"Neurowissenschaften"
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Brand
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Neuroscience
6
Consumer behaviour
4
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4
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3
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3
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Hubert, Marco
Kenning, Peter
14
Plassmann, Hilke
13
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Senior, Carl
9
Balthazard, Pierre A.
8
Cerf, Moran
8
Dimoka, Angelika
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8
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7
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7
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6
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6
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6
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6
Lindebaum, Dirk
6
Léger, Pierre-Majorique
6
Smidts, Ale
6
Vom Brocke, Jan
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
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4
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4
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4
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Journal of economic psychology : research in economic psychology and behavioral economics
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
3
Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers
Riedl, René
;
Hubert, Marco
;
Kenning, Peter
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 397-428
Persistent link: https://www.econbiz.de/10003982177
Saved in:
4
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
5
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
6
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
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