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~person:"Hudders, Liselot"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Product placement"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Advertising
Product placement
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
20
Children
14
Kinder
14
Werbung
14
Product Placement
9
Brand image
8
Internet marketing
8
Markenimage
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Zielgruppe
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children
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persuasion knowledge
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Unternehmenspublizität
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Hudders, Liselot
Naderer, Brigitte
Septianto, Felix
29
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Eisend, Martin
19
Diehl, Sandra
17
Taylor, Charles Raymond
15
Yoon, Sukki
14
Esch, Franz-Rudolf
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Wu, Linwan
13
Dahlén, Micael
12
Huber, Frank
12
Matthes, Jörg
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Boerman, Sophie C.
10
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Chan, Kara
9
Jin, Ginger Zhe
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Usman, Osly
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Ilicic, Jasmina
8
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Springer Fachmedien Wiesbaden
2
ICORIA <16., 2017, Gent>
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer behaviour : an international research review
3
European Advertising Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advances in advertising research
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising research
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
25
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
5
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
6
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
7
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
10
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
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