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~person:"Hudders, Liselot"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Product placement"
~subject:"Target group"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Product placement
Target group
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
20
Advertising
14
Children
14
Kinder
14
Werbung
14
Product Placement
9
Brand image
8
Internet marketing
8
Markenimage
8
Online-Marketing
8
Zielgruppe
7
Luxury goods
6
Luxusgüter
6
Social Web
6
Social web
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children
6
persuasion knowledge
6
Brand management
5
Markenführung
5
Cognition
4
Kognition
4
Computerspiel
3
Corporate disclosure
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Food
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3
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Television advertising
3
Unternehmenspublizität
3
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3
Youth
3
Analphabetismus
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Hudders, Liselot
Naderer, Brigitte
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Huber, Frank
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Matthes, Jörg
12
Reijmersdal, Eva A. van
12
Bauer, Hans H.
11
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Chan, Kara
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Mueller, Barbara
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Thaichon, Park
8
Wagner, Udo
8
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer behaviour : an international research review
3
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
22
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
5
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
6
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
7
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
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