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~person:"Hudetz, Kai"
~person:"Pinarbasi, Fatih"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Hudetz, Kai
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E-Commerce im Handel : Status quo und Perspektiven
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Origin and branding in international market entry processes
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Strategic outlook in business and finance innovation : multidimensional policies for emerging economies
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Country-of-origin effect and digital marketing : evaluating current and future of marketing
Pinarbasi, Fatih
- In:
Origin and branding in international market entry processes
,
(pp. 117-137)
.
2023
Persistent link: https://www.econbiz.de/10014436772
Saved in:
2
Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
Saved in:
3
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
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