Country-of-origin effect and digital marketing : evaluating current and future of marketing
Fatih Pinarbasi
| Year of publication: |
2023
|
|---|---|
| Authors: | Pinarbasi, Fatih |
| Published in: |
Origin and branding in international market entry processes. - Hershey PA : IGI Global, ISBN 978-1-6684-6614-8. - 2023, p. 117-137
|
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-6613-1.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014436772