//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"Computerized method"
~subject:"Digital marketing"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Computerized method
Digital marketing
Einzelhandel
Marketingmanagement
Relationship marketing
E-commerce
9
Electronic Commerce
9
Deutschland
8
Germany
8
Internet
6
Beziehungsmarketing
5
Marketing management
5
Online retailing
5
Online-Handel
5
Competitive strategy
2
Dienstleistungssektor
2
Distribution channel
2
Handel
2
Internet marketing
2
KMU
2
Lieferantenmanagement
2
Online-Marketing
2
SME
2
Service industry
2
Supplier relationship management
2
Trade
2
Vertriebsweg
2
Wettbewerbsstrategie
2
digital technologies
2
online relationship marketing
2
relationship marketing
2
technology
2
Beschaffung
1
Computerunterstützung
1
Consumer behaviour
1
Digitalisierung
1
Digitization
1
Großhandel
1
Handelsmarketing
1
Information technology
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatzsammlung
Conference proceedings
Konferenzschrift
Article in journal
17
Aufsatz in Zeitschrift
17
Book section
9
Reprint
2
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
6
German
3
Author
All
Hudetz, Kai
Quach, Sara
Varadarajan, P. Rajan
Ratten, Vanessa
9
Bauer, Hans H.
5
Dölling, Steffen
5
Heinemann, Gerrit
5
Möhlenbruch, Dirk
5
Ozuem, Wilson
5
Silberer, Günter
5
Madlberger, Maria
4
Marx Gómez, Jorge Carlos
4
Meyer, Anton
4
Michelis, Daniel
4
Ritschel, Falk
4
Thaichon, Park
4
Wirtz, Bernd W.
4
Buhl, Hans Ulrich
3
Diehl, Sandra
3
Diller, Hermann
3
Fassott, Georg
3
Fleisch, Elgar
3
Georgi, Dominik
3
Greve, Goetz
3
Joia, Luiz Antonio
3
Keuper, Frank
3
Kreutzer, Ralf T.
3
Link, Jörg
3
Malthouse, Edward C.
3
McMahon, Fiona
3
Meffert, Heribert
3
Piller, Frank T.
3
Riehm, Ulrich
3
Skiera, Bernd
3
Swoboda, Bernhard
3
Zanger, Cornelia
3
Adeola, Ogechi
2
Ahlert, Dorothee
2
Alarcón-del-Amo, María-del-Carmen
2
Alor-Hernandez, Giner
2
Alpar, Paul
2
more ...
less ...
Published in...
All
Developing digital marketing : relationship perspectives
2
Transforming relationship marketing : strategies and business models in the digital age
2
E-Commerce im Handel : Status quo und Perspektiven
1
Evolving and emerging issues in marketing strategy
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Major theoretical debates and contemporary issues in marketing theory
1
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
4
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
5
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
6
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
7
Innovation
Internet
- ein Vergleich zwischen verschiedenen Wirtschaftszweigen
Büchel, Daniela
;
Hudetz, Kai
-
2000
Persistent link: https://www.econbiz.de/10001520745
Saved in:
8
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
9
Das
Internet
im Handels- und Dienstleistungssektor : Ergebnisse einer empirischen Studie
Büchel, Daniela
;
Hudetz, Kai
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 161-185)
.
2001
Persistent link: https://www.econbiz.de/10001615380
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->