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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Consumer behaviour
Einzelhandel
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E-commerce
9
Electronic Commerce
9
Deutschland
8
Germany
8
Internet
6
Beziehungsmarketing
5
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5
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5
Online-Handel
5
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5
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2
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2
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2
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Hudetz, Kai
Quach, Sara
Varadarajan, P. Rajan
Bauer, Hans H.
7
Grabner-Kräuter, Sonja
6
Madlberger, Maria
6
Heinemann, Gerrit
5
Wiedmann, Klaus-Peter
5
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4
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4
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4
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4
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3
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3
Bogaschewsky, Ronald
3
Breidenbach, Petra
3
Cho, Namjae
3
Clement, Michel
3
Conduit, Jodie
3
Di Virgilio, Francesca
3
Fantapié Altobelli, Claudia
3
Griese, Joachim
3
Helm, Roland
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Ho, Ree Chan
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3
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3
Mau, Gunnar
3
Mohd Suki, Norazah
3
Mohebbi, Shima
3
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Developing digital marketing : relationship perspectives
2
E-Commerce im Handel : Status quo und Perspektiven
1
Evolving and emerging issues in marketing strategy
1
Major theoretical debates and contemporary issues in marketing theory
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Die Bedeutung von Online-Shops in Multi-Channel-Unternehmen : eine Analyse aus Konsumentensicht
Hudetz, Kai
;
Baal, Sebastian van
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 555-576)
.
2007
Persistent link: https://www.econbiz.de/10003468273
Saved in:
4
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
5
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
6
Innovation
Internet
- ein Vergleich zwischen verschiedenen Wirtschaftszweigen
Büchel, Daniela
;
Hudetz, Kai
-
2000
Persistent link: https://www.econbiz.de/10001520745
Saved in:
7
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
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