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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Statistics"
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E-commerce
Einzelhandel
Marketingmanagement
Relationship marketing
Electronic Commerce
10
Deutschland
9
Germany
9
Internet
7
Beziehungsmarketing
5
Marketing management
5
Online retailing
5
Online-Handel
5
Lieferantenmanagement
3
Supplier relationship management
3
Competitive strategy
2
Dienstleistungssektor
2
Digital marketing
2
Distribution channel
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Handel
2
Internet marketing
2
KMU
2
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2
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SME
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2
Wettbewerbsstrategie
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digital technologies
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online relationship marketing
2
relationship marketing
2
technology
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Beschaffung
1
Computerized method
1
Computerunterstützung
1
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1
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1
Digitization
1
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1
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German
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Hudetz, Kai
Quach, Sara
Varadarajan, P. Rajan
Picot, Arnold
13
Kollmann, Tobias
11
Albers, Sönke
10
Bauer, Hans H.
10
Wirtz, Bernd W.
10
Fritz, Wolfgang
9
Ratten, Vanessa
9
Meyer, Anton
8
Brenner, Walter
7
Heinemann, Gerrit
7
Klein, Stefan
7
Shaw, Michael J.
7
Silberer, Günter
7
Anumba, Chimay J.
6
Keuper, Frank
6
Krcmar, Helmut
6
Madlberger, Maria
6
Möhlenbruch, Dirk
6
Ozuem, Wilson
6
Schoder, Detlef
6
Skiera, Bernd
6
Spann, Martin
6
Swoboda, Bernhard
6
Österle, Hubert
6
Birkhofer, Ben
5
Dedrick, Jason
5
Dholakia, Nikhilesh
5
Dölling, Steffen
5
Ehret, Michael
5
Fantapié Altobelli, Claudia
5
Fassott, Georg
5
Hess, Thomas
5
Jennings, Nick
5
Kersten, Wolfgang
5
Kraemer, Kenneth L.
5
König, Wolfgang
5
Laaser, Claus-Friedrich
5
Lenz, Barbara
5
Michelis, Daniel
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E-Commerce im Handel : Status quo und Perspektiven
3
Developing digital marketing : relationship perspectives
2
Transforming relationship marketing : strategies and business models in the digital age
2
Evolving and emerging issues in marketing strategy
1
Major theoretical debates and contemporary issues in marketing theory
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
1
Source
All
ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
4
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
5
Nutzung des Internets im Handel - Status quo und Entwicklungen
Hudetz, Kai
;
Hans, Gudrun
;
Tanaskovic, Nicola
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 15-72)
.
2005
Persistent link: https://www.econbiz.de/10002721044
Saved in:
6
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
7
Elektronische Marktplätze - Chancen und Risiken
Hudetz, Kai
- In:
Mitteilungen des Instituts für Handelsforschung an der …
53
(
2001
)
5
,
pp. 73-80
Persistent link: https://www.econbiz.de/10001649508
Saved in:
8
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
9
Innovation
Internet
- ein Vergleich zwischen verschiedenen Wirtschaftszweigen
Büchel, Daniela
;
Hudetz, Kai
-
2000
Persistent link: https://www.econbiz.de/10001520745
Saved in:
10
Electronic Commerce - Chancen und Risiken für den Großhandel
Hudetz, Kai
-
2000
Persistent link: https://www.econbiz.de/10001520755
Saved in:
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