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~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Varadarajan, P. Rajan"
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Online retailing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Marketingmanagement
Online retailing
E-commerce
9
Electronic Commerce
9
Deutschland
8
Germany
8
Internet
6
Beziehungsmarketing
5
Marketing management
5
Online-Handel
5
Relationship marketing
5
Competitive strategy
2
Dienstleistungssektor
2
Digital marketing
2
Distribution channel
2
Handel
2
Internet marketing
2
KMU
2
Lieferantenmanagement
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Online-Marketing
2
SME
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Service industry
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Trade
2
Vertriebsweg
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Wettbewerbsstrategie
2
digital technologies
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online relationship marketing
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relationship marketing
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technology
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Computerized method
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Computerunterstützung
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Consumer behaviour
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Digitalisierung
1
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Aufsatz im Buch
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12
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English
6
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Hudetz, Kai
Quach, Sara
Varadarajan, P. Rajan
Heinemann, Gerrit
9
Bauer, Hans H.
7
Ratten, Vanessa
7
Diehl, Sandra
6
Fritz, Wolfgang
5
Madlberger, Maria
4
Schäfers, Björn
4
Silberer, Günter
4
Weinberg, Peter
4
Wiedmann, Klaus-Peter
4
Albers, Sönke
3
Baal, Sebastian van
3
Boersma, Thorsten
3
Breidenbach, Petra
3
De Kervenoael, Ronan
3
Fantapié Altobelli, Claudia
3
Huseynov, Farid
3
Lenz, Barbara
3
Neumann, Marcus M.
3
Ott, Cirk Sören
3
Ozuem, Wilson
3
Penz, Elfriede
3
Rauh, Jürgen
3
Riehm, Ulrich
3
Rudolph, Thomas
3
Schröder, Hendrik
3
Semerádová, Tereza
3
Skiera, Bernd
3
Terlutter, Ralf
3
Thaichon, Park
3
Tripathy, Sushanta
3
Weinlich, Petr
3
Wirtz, Bernd W.
3
Adapa, Sujana
2
Adeola, Ogechi
2
Adrian, Luise
2
Ahlert, Dieter
2
Atchariyachanvanich, Kanokwan
2
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E-Commerce im Handel : Status quo und Perspektiven
3
Developing digital marketing : relationship perspectives
2
Transforming relationship marketing : strategies and business models in the digital age
2
Evolving and emerging issues in marketing strategy
1
Major theoretical debates and contemporary issues in marketing theory
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Source
All
ECONIS (ZBW)
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
4
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
5
Nutzung des Internets im Handel - Status quo und Entwicklungen
Hudetz, Kai
;
Hans, Gudrun
;
Tanaskovic, Nicola
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 15-72)
.
2005
Persistent link: https://www.econbiz.de/10002721044
Saved in:
6
Multi-Channel-Effekte: Wechselwirkungen zwischen stationärem Geschäft und
Internet
Baal, Sebastian van
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 135-180)
.
2005
Persistent link: https://www.econbiz.de/10002721074
Saved in:
7
Die Bedeutung von Online-Shops in Multi-Channel-Unternehmen : eine Analyse aus Konsumentensicht
Hudetz, Kai
;
Baal, Sebastian van
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 555-576)
.
2007
Persistent link: https://www.econbiz.de/10003468273
Saved in:
8
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
9
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
10
Marketing strategy and the
Internet
: an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
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