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Consumer neuroscience
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Huettel, Scott
Smidts, Ale
7
Sánchez-Fernández, Juan
6
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4
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Marketing Letters
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Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan
;
Boksem, Maarten
; …
- In:
Marketing Letters
25
(
2014
)
3
,
pp. 257-267
In the first decade of
consumer
neuroscience
, strong progress has been made in understanding how neuroscience can …
Persistent link: https://www.econbiz.de/10010959375
Saved in:
2
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard
;
Bechara, Antoine
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10010867845
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