Decision neuroscience and consumer decision making
Year of publication: |
2012
|
---|---|
Authors: | Yoon, Carolyn ; Gonzalez, Richard ; Bechara, Antoine ; Berns, Gregory ; Dagher, Alain ; Dubé, Laurette ; Huettel, Scott ; Kable, Joseph ; Liberzon, Israel ; Plassmann, Hilke ; Smidts, Ale ; Spence, Charles |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 2, p. 473-485
|
Publisher: |
Springer |
Subject: | Consumer neuroscience | Decision neuroscience |
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