Rousu, Matthew C; Huffman, Wallace E.; Shogren, Jason F.; … - 2014
Controversy surrounds the introduction of genetically modified foods. One key issue relates to tolerance levels - the … genetically modified foods. This paper uses data from experimental auctions to test whether consumers prefer foods with 0, 1, or 5 …% tolerance levels for genetically modified material. We conclude consumers would pay less for food that tolerates genetically …