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~person:"Hughes, Paul"
~person:"Jackson, Thomas"
~subject:"Beziehungsmarketing"
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Hughes, Paul
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Hodgkinson, Ian R.
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Journal of business research : JBR
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The journal of business strategy
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The power of emotions : leveraging user generated content for customer experience management
Sykora, Martin
;
Elayan, Suzanne
;
Hodgkinson, Ian R.
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 997-1006
Persistent link: https://www.econbiz.de/10013185069
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2
Customer experience management : asking the right questions
Hodgkinson, Ian R.
;
Jackson, Thomas
;
West, Andrew A.
- In:
The journal of business strategy
43
(
2022
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10013392206
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