Customer experience management : asking the right questions
Ian R. Hodgkinson, Thomas W. Jackson and Andrew A. West
| Year of publication: |
2022
|
|---|---|
| Authors: | Hodgkinson, Ian R. ; Jackson, Thomas ; West, Andrew A. |
| Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 43.2022, 2, p. 105-114
|
| Subject: | Customer experience | Customer-centricity | Decision-making | Digital technologies | Fake data | Social media | Social Web | Social web | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-07-2020-0158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013392206