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~person:"Huh, Jisu"
~type_genre:"Article in journal"
~type_genre:"Research Report"
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Search: subject_exact:"Pharmaceuticals"
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Arzneimittel
6
Pharmaceuticals
6
Direct marketing
4
Direktmarketing
4
Advertising effects
3
USA
3
United States
3
Werbewirkung
3
Advertising
2
Comparison
2
Consumer behaviour
2
Information behaviour
2
Informationsverhalten
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Konsumentenverhalten
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Vergleich
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Weiße
2
Werbung
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White people
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Americans
1
Amerikaner
1
Brand
1
Brand management
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DTC brand websites
1
DTC prescription drug advertising
1
Direct-to-consumer advertising
1
Elderly people
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Information value
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Informationswert
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Internet marketing
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Korean
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Markenartikel
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Huh, Jisu
Lichtenberg, Frank R.
31
Berndt, Ernst R.
21
Kanavos, Panos
15
Danzon, Patricia Munch
14
Goldman, Dana P.
14
Granlund, David
14
Brekke, Kurt R.
13
Kyle, Margaret K.
13
Antoñanzas Villar, Fernando
10
Kremer, Michael
10
Lakdawalla, Darius
10
Lo, Andrew W.
10
Rodríguez-Ibeas, Roberto
10
Schulenburg, Johann-Matthias von der
10
Stargardt, Tom
10
Costa-Font, Joan
9
Frank, Richard G.
9
Jin, Ginger Zhe
9
Straume, Odd Rune
9
Towse, Adrian
9
Comanor, William S.
8
Dalen, Dag Morten
8
Duggan, Mark G.
8
Gandjour, Afschin
8
Philipson, Tomas J.
8
Rudholm, Niklas
8
Snyder, Christopher M.
8
Sood, Neeraj
8
Vernon, John A.
8
Chatterjee, Chirantan
7
Correa, Carlos María
7
Garattini, Livio
7
Grabowski, Henry G.
7
McGuire, Thomas G.
7
Mohamed Azmi Ahmad Hassali
7
Ridley, David B.
7
Scott Morton, Fiona
7
Einav, Liran
6
Finkelstein, Amy
6
Hermosilla, Manuel
6
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of global marketing
1
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ECONIS (ZBW)
6
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
5
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
6
Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10003937169
Saved in:
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