Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Denise E. Delorme; Jisu Huh; Leonard N. Reid
| Year of publication: |
2009
|
|---|---|
| Authors: | Delorme, Denise E. ; Huh, Jisu ; Reid, Leonard N. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 26.2009/10, 4, p. 293-314
|
| Subject: | Patienten | Patients | Informationsverhalten | Information behaviour | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933235