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~person:"Huh, Jisu"
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Huh, Jisu
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
26
Pflaum, Dieter
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Sethi, Suresh
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23
Diehl, Sandra
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Esch, Franz-Rudolf
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22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
20
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Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
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3
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2
International journal of advertising : the review of marketing communications
2
Advertising theory
1
Designing and communicating experience
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
20
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1
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
2
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
3
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
4
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
7
Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu
;
Das, Debarati
;
Huh, Jisu
;
Srivastava, Jaideep
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
Saved in:
8
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
9
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
10
Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
Saved in:
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