The sound factor in autoplay mobile video ads
Eunah Kim and Jisu Huh
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Eunah ; Huh, Jisu |
| Published in: |
Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 195-211
|
| Subject: | Werbung | Advertising | Werbemusik | Advertising music | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-32201-4_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648305