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~person:"Huhmann, Bruce A."
~subject:"Electronic Commerce"
~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Electronic Commerce
Mobile communications
Pharmaceuticals
Arzneimittel
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Advertising effects
1
Angst
1
Anxiety
1
Bibliometrics
1
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Business ethics
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Direct-to-consumer advertising
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content analysis
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direct-to-consumer advertising
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drug class
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ethical issues with pharmaceutical sales representatives
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marketing mix
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physician-directed promotions
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Huhmann, Bruce A.
Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
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Ball, Jennifer Gerard
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Joseph, Mathew
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Liu, Qiang
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Palihawadana, Dayananda
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Perri, Matthew
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Spake, Deborah F.
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Williams, Pamela A.
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Willis, Erin
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Xie, Ying
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Ahn, Ho-Young Anthony
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Journal of global marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
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2
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
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