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~person:"Hui, Sam K."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Food retailing"
~subject:"Sales promotion"
~subject:"Verkaufsförderung"
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Brand management
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Verkaufsförderung
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2
Store design
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buy level
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retailing
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shopper attention
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Hui, Sam K.
Chandon, Pierre
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6
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Young, Scott H.
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ECONIS (ZBW)
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Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
2
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
3
Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.
;
Huang, Yanliu
;
Suher, Jacob
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
Saved in:
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