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~person:"Hulten, Peter"
~subject:"Brand image"
~subject:"Produktinformation"
~subject:"packaging"
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Brand image
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Hulten, Peter
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Journal of euromarketing
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The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
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