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~person:"Hung, Yu-Chen"
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consumer involvement
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electrified vehicle
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moderation
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Hung, Yu-Chen
Chao, Chih-Wei
10
Reid, Mike
5
Reimers, Vaughan
3
Mavondo, Felix
2
Aljaroodi, Hussain M.
1
Bravo-Olavarria, Renzo
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Chao, Chih-Wei (Fred)
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Chiong, Raymond
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Gorman, Sarah
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Guan, Chong
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Hasan, Najmul
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Lai, Po-Hsin
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Mavondo, Felix T.
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Pandit, Ameet
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Song, Liang
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Speechley, Kim
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Tian, Feng
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Australasian marketing journal
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Journal of business research : JBR
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Journal of international consumer marketing
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ECONIS (ZBW)
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Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Saved in:
2
Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Hung, Yu-Chen
;
Song, Liang
;
Chao, Chih-Wei
;
Guan, Chong
- In:
Journal of business research : JBR
81
(
2017
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011771688
Saved in:
3
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei
;
Reid, Mike
;
Hung, Yu-Chen
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Saved in:
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