//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hunt, Shelby D."
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
~subject:"Nachhaltige Entwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Economic history
Marketing theory
Nachhaltige Entwicklung
Marketingtheorie
110
Marktforschung
67
Market research
65
Marketingmanagement
65
Marketing management
64
Marketing
61
Beziehungsmarketing
38
Relationship marketing
38
Theorie
35
Theory
35
Consumer behaviour
32
Konsumentenverhalten
32
Internationales Marketing
19
Lieferantenmanagement
19
Supplier relationship management
19
International marketing
18
USA
18
United States
18
B-to-B-Marketing
16
Business-to-business marketing
16
Bibliometrie
10
Brand management
10
Markenführung
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Scientific method
10
Wissenschaftliche Methode
10
History of economic thought
9
Naresh K. Malhotra
9
Ökonomische Ideengeschichte
9
Marketingforschung
8
Strategic management
8
Strategisches Management
8
Business ethics
7
Competitive advantage
7
Conjoint analysis
7
Conjoint-Analyse
7
Corporate Social Responsibility
7
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Book / Working Paper
79
Article
49
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Collection of articles of several authors
31
Sammelwerk
31
Collection of articles written by one author
23
Sammlung
23
Festschrift
19
Aufsatz im Buch
6
Book section
6
Mehrbändiges Werk
6
Multi-volume publication
6
Lehrbuch
4
Reprint
4
Textbook
4
Aufsatzsammlung
3
Bibliografie enthalten
3
Bibliography included
3
more ...
less ...
Language
All
English
128
Author
All
Hunt, Shelby D.
Malhotra, Naresh K.
Sheth, Jagdish N.
Tadajewski, Mark
81
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Lusch, Robert F.
28
Shaw, Eric H.
24
Maclaran, Pauline
23
Saren, Michael
23
Brown, Stephen
20
Grönroos, Christian
19
Kumar, V.
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kuß, Alfred
16
Lehmann, Donald R.
16
Stremersch, Stefan
16
Freiling, Jörg
15
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Rahman, Zillur
14
Dholakia, Nikhilesh
13
Layton, Roger A.
13
Burmann, Christoph
12
Green, Paul E.
12
Hanssens, Dominique M.
12
Winer, Russell S.
12
Wooliscroft, Ben
12
Cova, Bernard
11
Dixon, Donald F.
11
Hair, Joseph F.
11
Kumar, Satish
11
Lindgreen, Adam
11
Varadarajan, Rajan
11
Verhoef, Peter C.
11
Wierenga, Berend
11
Albers, Sönke
10
Franses, Philip Hans
10
more ...
less ...
Published in...
All
Legends in marketing
44
Review of marketing research
16
AMS review : official publication of the Academy of Marketing Science
12
SAGE library in marketing
6
Review of Marketing Research Ser.
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
A twenty-first century guide to Aldersonian marketing thought
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business-to-business marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing theory
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The nature and scope of marketing research
2
Emerald insight
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 6
1
Grid series in marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing
1
Legends in strategic marketing
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The
marketing
discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
6
Continuing the manifesto conversation : toward building a renewal capability for the
marketing
discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
7
Strategic
marketing
, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic
marketing
theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
8
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
9
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
10
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->