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~person:"Huré, Elodie"
~subject:"Brand"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Retail trade"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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