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~person:"Ieva, Marco"
~person:"Passebois-Ducros, Juliette"
~subject:"Corporate social responsibility"
~subject:"generational cohort theory"
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Search: subject_exact:"Loyalty program"
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Corporate social responsibility
generational cohort theory
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Cluster analysis
1
Clusteranalyse
1
Corporate Social Responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
1
Einzelhandel
1
Food retailing
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Green loyalty program
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Kundenbindung
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Lebensmitteleinzelhandel
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Loyalty programs
1
Medium preference
1
Perceived value
1
Print vs online
1
Retail trade
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Social exchange theory
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Supermarket retailing
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Touchpoints
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loyalty program
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reward type
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Ieva, Marco
Passebois-Ducros, Juliette
Mattila, Anna S.
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Baloglu, Seyhmus
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Bowen, John T.
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Courtney, Mark
1
Deering, Liz
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Dreher, Frederic
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Flacandji, Michaël
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Hwang, Jiyoung
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Kandampully, Jay
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Liu, Qing
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Liu, Stephanie Q.
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Nemec Rudez, Helena
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Salvietti, Giada
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of service theory and practice
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
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