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~person:"Ieva, Marco"
~subject:"Retail trade"
~type:"article"
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Retail trade
Beziehungsmarketing
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6
Kundenbindungsprogramm
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Customer inspiration
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Ieva, Marco
Gil Saura, Irene
15
Grewal, Dhruv
12
Schramm-Klein, Hanna
10
Das, Gopal
9
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7
Bijmolt, Tammo H. A.
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Noble, Stephanie M.
4
Quach, Sara
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Reinartz, Werner J.
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Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada
;
Ziliani, Cristina
;
Teller, Christoph
; …
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1156-1181
Persistent link: https://www.econbiz.de/10013398158
Saved in:
3
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
4
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
5
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
6
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
Saved in:
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