Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Year of publication: |
2021
|
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Authors: | Salvietti, Giada ; Ieva, Marco ; Ziliani, Cristina |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 365-395
|
Subject: | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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