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~person:"Iglesias, Oriol"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand equity
4
Brand management
4
Markenführung
4
Brand image
3
Konsumentenverhalten
3
Markenimage
3
Relationship marketing
3
Common method variance
2
Customer perceived ethicality
2
Generalizability theory
2
Banking industry
1
Brand architecture
1
Business ethics
1
Corporate brands
1
Corporate reputation
1
Corporate services brand
1
Customer affective commitment
1
Customer satisfaction
1
Dienstleistungsqualität
1
Emotion
1
Employee empathy
1
Ethics
1
Ethik
1
Kundenzufriedenheit
1
Markenarchitektur
1
Markenwert
1
Sensory brand experience
1
Service quality
1
Services brands
1
Stakeholder
1
Unternehmensethik
1
brand management
1
co-creation
1
corporate brand
1
multiple stakeholders
1
organic view of the brand
1
value
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Aufsatz in Zeitschrift
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Iglesias, Oriol
Gil Saura, Irene
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
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Khan, Bilal Mustafa
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Anabila, Peter
3
Anselmsson, Johan
3
Augusto, Mário Gomes
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Ekinci, Yuksel
3
Gray, David
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Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Schivinski, Bruno
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Silveira, Cleo Schmitt
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Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
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Bang, Nguyen
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Baumann, Chris
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Botha, Elsamari
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Butt, Muhammad Mohsin
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Calvo Porral, Cristina
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Chatzipanagiotou, Kalliopi
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Journal of business ethics : JOBE
2
Journal of business research : JBR
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ECONIS (ZBW)
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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