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~person:"Ilicic, Jasmina"
~subject:"Landwirtschaft"
~subject:"Marketingkooperation"
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Landwirtschaft
Marketingkooperation
Marketing cooperation
4
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Credibility
2
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Advertising
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Advertising effects
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Authenticity
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Cause-Related Marketing
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Co-branding
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Ilicic, Jasmina
Peitz, Martin
16
Hakenes, Hendrik
7
Kruse, Jörn
7
Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
5
Bormann, Patrick
4
Choi, Jay Pil
4
Enderle, Gregor
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Hausladen, Helmut
4
Huber, Frank
4
Olbrich, Rainer
4
Aust, Gerhard
3
Besch, Michael
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Buscher, Udo
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Franck, Egon
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Kliebisch, Christoph
3
Marjit, Sugata
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Mizera, Sue
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Rügge, Matthias
3
Tennbakk, Berit
3
Ahlert, Dieter
2
Anders, Sven
2
Antz, Christian
2
Baxter, Stacey M.
2
Bernard, Tanguy
2
Boenigk, Michael
2
Bär, Sören
2
Büttgen, Marion
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Dreyer, Axel
2
Esch, Franz-Rudolf
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Forgács, Csaba
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Geib, Malte
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Gribbohm, I.
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Hack, Annette
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Herrmann, Roland
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Hoff, Klaus
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The journal of brand management : an international journal
2
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
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