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~person:"Ind, Nicholas"
~person:"Peitz, Martin"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenskultur"
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Lieferantenmanagement
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Brand architecture
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Ind, Nicholas
Peitz, Martin
Balmer, John M. T.
20
Balmer, John M.T.
6
Melewar, T. C.
6
Burghausen, Mario
5
Abratt, Russell
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Iglesias, Oriol
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
3
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
4
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
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