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~person:"Ind, Nicholas"
~person:"Peitz, Martin"
~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Lieferantenmanagement
Brand architecture
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Markenarchitektur
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Brand management
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Markenführung
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Brand
3
Co-creation
3
Markenartikel
3
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3
Supplier relationship management
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Business ethics
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Ind, Nicholas
Peitz, Martin
Iglesias, Oriol
3
Abratt, Russell
2
Markovic, Stefan
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Mingione, Michela
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Sarkar, Soumya
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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