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~person:"Ind, Nicholas"
~subject:"Conscientious corporate brands"
~subject:"Lieferantenmanagement"
~subject:"Strategisches Management"
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Conscientious corporate brands
Lieferantenmanagement
Strategisches Management
Brand architecture
7
Markenarchitektur
7
Brand management
6
Markenführung
6
Co-creation
3
Stakeholder
3
Supplier relationship management
3
Brand
2
Business ethics
2
Corporate Social Responsibility
2
Corporate brands
2
Corporate culture
2
Corporate reputation
2
Corporate social responsibility
2
Customer integration
2
Firmenimage
2
Kundenintegration
2
Markenartikel
2
Strategic management
2
Unternehmensethik
2
Unternehmenskultur
2
Adidas
1
B-to-B-Marketing
1
B2B relationships
1
Beziehungsmarketing
1
Brand equity
1
Brand identity
1
Brand purpose
1
Business-to-business marketing
1
Conscientious brands
1
Corporate Identity
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brand strategy
1
Markenwert
1
Multiple case study
1
Organizational strategy
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Ind, Nicholas
Esch, Franz-Rudolf
4
Iglesias, Oriol
4
Kernstock, Joachim
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Foroudi, Pantea
3
Abratt, Russell
2
Balmer, John M. T.
2
Bang, Nguyen
2
Gyrd-Jones, Richard I.
2
Markovic, Stefan
2
Melewar, T. C.
2
Mingione, Michela
2
Mysen, Tore
2
Sarkar, Soumya
2
Svensson, Göran
2
Alleyne, Lloydon B.
1
Amujo, Olusanmi C.
1
Anisimova, Tatiana
1
Baumgarth, Carsten
1
Bick, Geoff
1
Bogaards, Marlene
1
Breisig, Thomas
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Flax, Jeremy
1
Foroudi, Mohammad Mahdi
1
Foscht, Thomas
1
Gupta, Suraksha
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Koch, Christian H.
1
Koporcic, Nikolina
1
Kristal, Samuel
1
Landgraf, Polina
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
3
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
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