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~person:"Ingenhoff, Diana"
~person:"Wehmeier, Stefan"
~subject:"Markenarchitektur"
~type_genre:"Aufsatz im Buch"
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
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