Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Year of publication: |
2008
|
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Authors: | Einwiller, Sabine ; Ingenhoff, Diana |
Published in: |
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute. - Wiesbaden : Gabler, ISBN 978-3-8349-0913-8. - 2008, p. 249-269
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenarchitektur | Brand architecture | Öffentlichkeitsarbeit | Public relations |
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