Pop, Nicolae Al.; Dabija, Dan-Cristian; Iorga, Ana Maria - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 26-40
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...