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~person:"Ito, Kenichi"
~person:"Johnston, Paul"
~subject:"Brasilien"
~subject:"Kulturelle Identität"
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Search: subject_exact:"Cross-cultural marketing"
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Brasilien
Kulturelle Identität
Beziehungsmarketing
2
Consumer behaviour
2
Cross-cultural marketing
2
Konsumentenverhalten
2
Mass Customization
2
Mass customization
2
Relationship marketing
2
Auslandsinvestition
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Benutzerschnittstelle
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Brazil
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Comparison
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Cultural identity
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East Asia
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Experiment
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Field study
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Foreign investment
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Information behaviour
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Informationsverhalten
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Innovation diffusion
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Innovationsdiffusion
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Inter-Asian differences
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Interkulturelles Marketing
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International market entry
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Internationaler Markteintritt
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Ostasien
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Philippinen
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Philippines
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Risiko
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Risikokapital
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Risk
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Technischer Fortschritt
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Technological change
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Uncertainty avoidance
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User interface
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Venture capital
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choice architecture
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cross-cultural marketing
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Ito, Kenichi
Johnston, Paul
Papageorgiou, Panagiotis
3
Koinig, Isabell
2
Adel, Aliaa
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Alexander, Nicholas
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Le, Huong
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Lenoir, Anne-Sophie Irène Andrée
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Manrai, Ajay K.
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Manrai, Lalita A.
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Moore, Marguerite
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Marketing letters : a journal of research in marketing
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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