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~person:"Ito, Kenichi"
~person:"Koeman, Joyce"
~subject:"Belgien"
~subject:"Brasilien"
~subject:"Kulturelle Identität"
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Ito, Kenichi
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Marketing letters : a journal of research in marketing
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
2
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
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