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~person:"Ito, Kenichi"
~subject:"Brasilien"
~subject:"Experiment"
~subject:"Kulturelle Identität"
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Brasilien
Experiment
Kulturelle Identität
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Mass Customization
2
Mass customization
2
Relationship marketing
2
Benutzerschnittstelle
1
Comparison
1
Cross-cultural marketing
1
Cultural identity
1
East Asia
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Field study
1
Information behaviour
1
Informationsverhalten
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Inter-Asian differences
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Ostasien
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Risiko
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Risk
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Uncertainty avoidance
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User interface
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Vergleich
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choice architecture
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cross-cultural marketing
1
field experiment
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fluency
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information processing
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mass customization
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personalization
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user interface
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Ito, Kenichi
Papageorgiou, Panagiotis
3
Bellis, Emanuel de
2
Herrmann, Andreas
2
Hildebrand, Christian
2
Koinig, Isabell
2
Adel, Aliaa
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Alexander, Nicholas
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Arambewela, Rodney
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Argar, Mark
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Diehl, Sandra
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Friedeborn, Stefanie
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Lenoir, Anne-Sophie Irène Andrée
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Lin, Ying-Ching
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Manrai, Ajay K.
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Manrai, Lalita A.
1
Moore, Marguerite
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Papageorgiu, Panagiotis D.
1
Parker, R. Stephen
1
Polonsky, Michael J.
1
Riefler, Petra
1
Schaefer, Allen D.
1
Schaffmeister, Niklas
1
Schmitt, Bernd
1
Simmers, Christina S.
1
Um, Nam-hyun
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Wang, Kai-Yu
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Journal of marketing research
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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