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~person:"Ivanova, Albena"
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The value of front-of-package and point-of-purchase summaries in the cold cereal industry
Ivanova, Albena
;
Kurp, Jill
;
Hampe, Austin
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
8
,
pp. 545-563
Persistent link: https://www.econbiz.de/10012312277
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