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~person:"Ivens, Björn Sven"
~subject:"Germany"
~subject:"Innovation"
~subject:"Internet marketing"
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Germany
Innovation
Internet marketing
B-to-B-Marketing
9
Business-to-business marketing
9
Beziehungsmarketing
5
Relationship marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Benutzerschnittstelle
2
Beziehungsmanagement
2
Business-to-Business-Marketing
2
Corporate culture
2
Deutschland
2
E-commerce
2
Electronic Commerce
2
Kundenmanagement
2
Unternehmenskultur
2
User interface
2
Website
2
Welt
2
World
2
Advertising
1
Advertising effects
1
Augmented reality
1
B2B
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Business model
1
Business process management
1
Capital goods industry
1
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1
Classification
1
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1
Cultural identity
1
Customer experience management
1
Customer value
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1
Dienstleistungsmanagement
1
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German
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Ivens, Björn Sven
Backhaus, Klaus
11
Kleinaltenkamp, Michael
9
Homburg, Christian
7
Voeth, Markus
6
Weiber, Rolf
6
Fritz, Wolfgang
5
Johnston, Wesley J.
5
Cantù, Chiara
4
Fließ, Sabine
4
Jacob, Frank
4
Schmitz, Christian
4
Wille-Baumkauff, Benjamin
4
Agnihotri, Raj
3
Bertini, Marco
3
Büschken, Joachim
3
Diller, Hermann
3
Falkenreck, Christine
3
Hinterhuber, Andreas
3
Jones, Susan K.
3
Kindström, Daniel
3
Kliche, Mario
3
Lacka, Ewelina
3
Meffert, Heribert
3
Mero, Joel
3
Möhring, Monika Maria
3
Schallmo, Daniel
3
Sharma, Arun
3
Stock-Homburg, Ruth
3
Strothmann, Karl-Heinz
3
Werani, Thomas
3
Woźniak-Cichuta, Monika
3
Asghari, Reza
2
Baaken, Thomas
2
Bhalla, Gaurav
2
Bodnar, Kipp
2
Boha, Julian
2
Bongers, Franziska M.
2
Brashear-Alejandro, Thomas
2
Brecht, Leo
2
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
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ECONIS (ZBW)
4
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
3
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
4
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
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