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~person:"Ivens, Björn Sven"
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Ivens, Björn Sven
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Who "likes" brands? : exploring the characteristics of brand fans on Facebook
Rauschnabel, Philipp
;
Mau, Gunnar
;
Ivens, Björn Sven
- In:
The changing roles of advertising : [extended versions …
,
(pp. 43-54)
.
2013
Persistent link: https://www.econbiz.de/10009773060
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2
Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 271-294)
.
2012
Persistent link: https://www.econbiz.de/10009747608
Saved in:
3
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
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