Who "likes" brands? : exploring the characteristics of brand fans on Facebook
Philipp Rauschnabel; Gunnar Mau; Björn Sven Ivens
| Year of publication: |
2013
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|---|---|
| Authors: | Rauschnabel, Philipp ; Mau, Gunnar ; Ivens, Björn Sven |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 43-54
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| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773060