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~person:"Iyer, Ganesh"
~person:"Larson, Nathan"
~subject:"Consumer behaviour"
~subject:"Success factor"
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Iyer, Ganesh
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ECONIS (ZBW)
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Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
3
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
4
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
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