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~person:"Jacob, Mishel Elizabeth"
~person:"Köcher, Anette"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Content Management
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Betriebswirtschaftliches Ziel
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Brand
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Brand management
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Broadcasting finance
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Consumer Brand Engagement
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Content management
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Digital Platforms
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Electronic Commerce
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Markenartikel
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Jacob, Mishel Elizabeth
Köcher, Anette
Heinrich, Stephan
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Büren, Adrian
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Chan-Olmsted, Sylvia M.
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Colombo business journal : international journal of theory & practice
1
Reihe: Telekommunikation _372 Medienwirtschaft
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ECONIS (ZBW)
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
2
Controlling der werbefinanzierten Medienunternehmung
Köcher, Anette
-
2002
Persistent link: https://www.econbiz.de/10001656695
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